Chloé Alphabet – W

chloé, attitudes, alphabet, W, woman, fashionsquad, carolina engman, 60th anniversary

W. This year marks the 60th anniversary of Chloé and alongside their amazing retrospective exhibition currently showing at the Palais de Tokyo in Paris, they’ve also launched a microsite called “Chloé Alphabet”. 26 international bloggers have been assigned one letter each with a theme attached to spell out the story of Chloé, and I was given W for woman.

chloé, alphabet, w - woman, 60th anniversary, 26 bloggers

So, what defines the Chloé woman? Founder Gaby Aghion said “there isn’t a Chloé woman. But she is a typical Parisian woman. Paris is a city that exudes something very important.”

chloé, alphabet, w - woman, 60th anniversary, 26 bloggers

chloé, alphabet, w - woman, 60th anniversary, 26 bloggers

chloé, alphabet, w - woman, 60th anniversary, 26 bloggers

chloé, alphabet, w - woman, 60th anniversary, 26 bloggers

To me, the first thing that comes to mind when I think about the Chloé woman is femininity. I’ve always loved their campaigns and the strong, yet sensual women featured in them. It’s all about timeless fashion, dressing for yourself, and most importantly, about having fun! And between you and me, isn’t there a bit of a Chloé woman in all of us?

chloé, alphabet, w - woman, 60th anniversary, 26 bloggers

66 thoughts on “Chloé Alphabet – W

  1. Happy birthday Chloe!

    I agree with you about the Chloe woman being feminine, she is delicate but strong, beautiful but one of a kind and the chloe woman is so chic and smart but has this vulnarability that all woman have…

    Love the photos you shared too…

    xxx
    nosmilenostyle.blogspot.com/

  2. What a lovely idea. I wonder who the other 25 international bloggers were. Im going to have to look online for them.

    petitesideofstyle.com

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