Chloé Alphabet – W

24 October 2012 by Carolina Engman

chloé, attitudes, alphabet, W, woman, fashionsquad, carolina engman, 60th anniversary

W. This year marks the 60th anniversary of Chloé and alongside their amazing retrospective exhibition currently showing at the Palais de Tokyo in Paris, they’ve also launched a microsite called “Chloé Alphabet”. 26 international bloggers have been assigned one letter each with a theme attached to spell out the story of Chloé, and I was given W for woman.

chloé, alphabet, w - woman, 60th anniversary, 26 bloggers

So, what defines the Chloé woman? Founder Gaby Aghion said “there isn’t a Chloé woman. But she is a typical Parisian woman. Paris is a city that exudes something very important.”

chloé, alphabet, w - woman, 60th anniversary, 26 bloggers

To me, the first thing that comes to mind when I think about the Chloé woman is femininity. I’ve always loved their campaigns and the strong, yet sensual women featured in them. It’s all about timeless fashion, dressing for yourself, and most importantly, about having fun! And between you and me, isn’t there a bit of a Chloé woman in all of us?

chloé, alphabet, w - woman, 60th anniversary, 26 bloggers

66 thoughts on “Chloé Alphabet – W”

Bonnie, Clyde and Marni on 24 October 2012 at 12:54 said:

Love chloe!!
Deborah on 24 October 2012 at 12:57 said:

Really great post…love it!
Kisses

FASHION REVIEW
FASHION REVIEW
FASHION REVIEW
Samantha Dorabiato on 24 October 2012 at 13:03 said:

Amei as imagens…

http://www.srtasam.com.br
Thais on 24 October 2012 at 13:05 said:

Happy birthday Chloe!

I agree with you about the Chloe woman being feminine, she is delicate but strong, beautiful but one of a kind and the chloe woman is so chic and smart but has this vulnarability that all woman have…

Love the photos you shared too…

xxx
nosmilenostyle.blogspot.com/
Aurélie & Angelo on 24 October 2012 at 13:20 said:

I can definitely say I’m a Chloé girl/women! I absolutely love Chloé! Congratulations for being a part of the anniversary, what an honour! Love this post! :-) xxx

http://aurelieandangelo.com/
Adeola Naomi on 24 October 2012 at 13:23 said:

Looove this!!!!
Honorata on 24 October 2012 at 13:55 said:

Great description, inspirational…:)

http://www.mymoodmyday.com
adele on 24 October 2012 at 14:01 said:

Adore Chloe & have a couple of their iconic bags!
Happy Wednesday Hun xoxo
http://www.intotheblonde.com
Irene on 24 October 2012 at 14:01 said:

lovely!!

xx
http://www.ireneccloset.com
Mira on 24 October 2012 at 14:03 said:

Lovely inspirations <3
xo

glamDevils
Jaeger on 24 October 2012 at 14:25 said:

beautiful ladies!

http://youngandimpressionablee.blogspot.com.au/

xx
milana2078 on 24 October 2012 at 14:27 said:

Ideal!

http://designer2078.blogspot.com/
Raquel on 24 October 2012 at 14:32 said:

A great post!
You can visit my blog: http://www.cdlinfierno.blogspot.com.es
Kisses, Rachel.
Valeria on 24 October 2012 at 14:34 said:

Amazing photos, this brand is gorgeous!!

Kisses
<3 Val
http://www.beautyval13.blogspot.com.ar
Prity on 24 October 2012 at 15:47 said:

Great post!
Chloé woman exudes true Parisian high fashion and style.
Soulofashopper on 24 October 2012 at 15:54 said:

great post!!! so lucky you have such assignments! ;) xo, Alma
http://www.soulofashopper.com
I Showed up in Boots on 24 October 2012 at 16:34 said:

What an awesome project you got assigned Carolina! Great inspiration, too:)

http://ishowedupinboots.com
Andrea on 24 October 2012 at 16:46 said:

the advertising from chloe is always so beautiful! it´s an amazing brand!
Caroline on 24 October 2012 at 16:52 said:

Great post, thank you for the great images too!
Rixt on 24 October 2012 at 16:53 said:

great pictures! I love Chloe :)

http://www.crwflies.blogspot.com
Rhoda Wong on 24 October 2012 at 16:57 said:

love love chloe!

http://www.styleandshades.blogspot.com
Ollyvia Laura Arnold on 24 October 2012 at 17:00 said:

awesome

http://ollyvialaura.blogspot.com/2012/10/what-is-right-what-is-wrong.html
Fashiable on 24 October 2012 at 17:02 said:

Lovely photos of Chloé
Iliyana on 24 October 2012 at 17:03 said:

wow,lovely photos! great inspiration!

http://glamourgirl-bg.blogspot.com/
B. on 24 October 2012 at 17:16 said:

Beautiful pics ! Quite an honor to get one of these

http://www.tripsandtreasures.net
new outfit post
grl.li on 24 October 2012 at 17:40 said:

Chloe is femininity, fine art, and the pinnacle of fashion. What could make you feel prettier than Chloe!
monkeyshines on 24 October 2012 at 17:41 said:

inspiring!

Bises,
monkeyshines
http://monkeyshines-monkeyshines.blogspot.com/
teresa on 24 October 2012 at 18:48 said:

What a beautiful thing!
xoxoxo
http://thefashiondiet2.blogspot.it
Laura on 24 October 2012 at 18:49 said:

Wow! I love this post

XX
http://lauralexo.blogspot.com
Michelle Lee on 24 October 2012 at 19:05 said:

beautiful

http://www.pinklemonincrystal.blogspot.com
Tabea on 24 October 2012 at 20:33 said:

Yes Chloé is simply amazing!;)
B. on 24 October 2012 at 21:07 said:

Wow, what a great post! I simply love the text and the pictures … they’re amazing. xx
Check out Fashion on 24 October 2012 at 21:44 said:

great photos and clothes

http://checkout-fashion.blogspot.com/
Natalie on 24 October 2012 at 22:15 said:

Amazing!

http://kittengirlclub.blogspot.com
Andria on 24 October 2012 at 22:39 said:

Wow, it’s so cool you got to work with Chloé. Great job and awesome pictures!

-Andria
Indie Punk Goddess
Eva on 24 October 2012 at 23:34 said:

Cool and lovely description!xx

http://www.creativityandchocolate.blogspot.com
Vivian on 25 October 2012 at 0:48 said:

everything is so lovely!

myblissisthisway.blogspot.com
Joanne on 25 October 2012 at 0:56 said:

What a lovely idea. I wonder who the other 25 international bloggers were. Im going to have to look online for them.

petitesideofstyle.com
Malena on 25 October 2012 at 3:13 said:

Looks so pretty!

http://www.fashioncontainer.com
Lucy Lumtzerova on 25 October 2012 at 9:53 said:

I love Chloe´s style, wow W lucky girl

LANVIN GIVEAWAY ON MY BLOG
LANVIN GIVEAWAY ON MY BLOG
LANVIN GIVEAWAY ON MY BLOG

http://www.fashionvisionsss.blogspot.com
Ocean Wind on 25 October 2012 at 13:47 said:

Great one :)

xoxo
Ocean Wind
Jules on 25 October 2012 at 14:42 said:

Amazing!!

http://julesonthemoon.blogspot.it/
m on 25 October 2012 at 15:34 said:

Chloé is amaaazing!
M.E on 25 October 2012 at 16:24 said:

To me the chloe’ woman is simply gorgeous & refined… feminine is the right word ;)

http://fashion-gourmet.blogspot.com/
Anja on 25 October 2012 at 17:22 said:

I love Chloe’s style and campaignes, their clothes are always timeless, and they have beautiful parfums ! love http://aniacyk.blogspot.com/
Kimmy D. on 25 October 2012 at 17:41 said:

Love the dresses! they are so freaking cute!

Doing a jewelry giveaway @ http://www.kimarijai.com!
Advocates Closet on 25 October 2012 at 21:37 said:

Chloé’s designs are always so amazing! Congrats!

http://www.advocatescloset.blogspot.com
Sabrina on 25 October 2012 at 22:08 said:

beautiful!!!!!
Freaky Friday
Freaky Friday Facebook Fan Page
Vix's vanity on 26 October 2012 at 0:34 said:

Woow thats wonderful! /V

http://vixsvanity.blogg.se
Caroline on 26 October 2012 at 8:54 said:

love the idea
Krizia on 26 October 2012 at 10:01 said:

Looks like a very fun initiative!

x Krizia

Shark Attack – Fashion Blog
Zuzankita on 26 October 2012 at 10:41 said:

I like Chloe :)

http://www.karissaworld.blogspot.com
The Look Lover on 26 October 2012 at 12:20 said:

Great photoes, in particular I love the last one! Kiss from Milano, Paolo
Sweet Perdition on 26 October 2012 at 13:30 said:

una coleccion preciosa!

New post on my blog
http://sweet-perdition.blogspot.com.es/
Jessica W. Taylor on 26 October 2012 at 15:21 said:

Lovely ladies! Great post!
Olivia's choice on 26 October 2012 at 16:44 said:

Congrats on your W!

xx Olivia

http://0liviaschoice.blogspot.com
Denisa on 26 October 2012 at 17:32 said:

I really like Chloe. The women look always great and feminine.

http://fashiondenis.blogspot.sk/
Lolly on 26 October 2012 at 20:15 said:

What a great opportunity! I love Chloè!
Would you like to take a look of my blog?
http://follementefashion.blogspot.com

xoxo
Dark Blue Stripes on 27 October 2012 at 4:21 said:

I love Chloe. Such a great collaboration idea. The Chloe woman is perfectly feminine and fun.

Christie x

Dark Blue Stripes
Mia on 27 October 2012 at 7:25 said:

Wow, this is so beautiful. Amazing photos! Love Chole:).
http://www.bagsofcharm.com.au
Cynthia Brizuela on 27 October 2012 at 8:20 said:

I hope we can get to read your letter Carolina, I bet you will develop the concept of powerful femininity in a very interesting manner.

http://www.isayinspireme.blogspot.mx/
A thousand Happy Thoughts on 27 October 2012 at 11:52 said:

IF YOU SHOP ONLINE FOR CLOTHES pleaseeee read this!

I know this is like spamming but I reallyyy need your help for my project and people on this blog are part of my target. Could you pleaseee take 10 min of your time to fill in my survey? its super duper important for me.

thnxxxxxxxxxx!

the link to the survey
https://docs.google.com/spreadsheet/viewform?formkey=dFRpVUltblY5bVRDbDZVSE5nSndydmc6MQ
trendsconnections on 27 October 2012 at 13:07 said:

I didn’t know about your blog but I love it so I’m following! And love these amazing pics! :)
xx

http://trendsconnections.blogspot.com.es/
Nanieke on 28 October 2012 at 11:09 said:

Very nice post and a beautiful collection of pictures of Chloé

xo Nanieke
http://nanieke.blogspot.com/
Miss City Chic on 4 November 2012 at 12:39 said:

beautiful and where did you get your mongolian fur rug?!
Kostüm Fasching on 6 November 2012 at 10:22 said:

Check out my blog where I posted my first fashion magazine

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Fashion Blog by Carolina Engman

Chloé Alphabet – W

66 thoughts on “Chloé Alphabet – W”

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